Here are the answers to frequently asked questions about Sur.ly: its best practice, features, benefits, and administration. If you cannot find the answer to your question in this FAQ, please contact us at firstname.lastname@example.org
Sur.ly alters the outbound links on your site so that visitors can view external target pages without leaving your domain. It also protects and informs website users, and helps you recapture them after they follow the outbound links.
Sur.ly’s best practice includes usage of a subdomain: it provides a safety buffer between your website and any external domains that are not whitelisted as your project’s link building partners.
The whole setup process is quite simple:
That’s all! From now on Sur.ly will work its magic for you: users that follow outbound links will get to subdomain’s intermediate pages, instead of leaving your domain right away. It helps to avoid immediate transferring users from your site to suspicious target pages (another important benefit which has to be mentioned here is search engine ranking retention). Alternatively, you may not use a subdomain but opt for Sur.ly public security gateway.
Sur.ly can protect your website visitors from toxic content, which they might bump into after following some outbound links left by other users in comments or forum posts.
Basically, Sur.ly alters the outbound links and improves their usability in such ways:
Sur.ly protects your site from Google algorithmic penalty that can be imposed on it for linking to age-restricted material, malware, etc (so called ‘toxic links’ that might be accidently posted by users in comments or forum posts). Sur.ly prevents direct linking of your main project to external toxic sources and thus keeps your site legit and clean for search engine robots.
In such a way, Sur.ly can neutralize efforts of myriads fake users creating rough-and-ready accounts (e.g. empty photo albums, blank profiles, etc) on public sites to get free links from them. It allows not only to sanitize outbound linking of any project, but also helps you keep the bounce rate in check - visitors can never drop off after following the outbound links, as they technically stay within your domain even while viewing and browsing external pages.
Sur.ly not only lets the visitors view the external target pages (under the outbound links) while staying within your domain but also adds a toolbar at the top of every third-party page they see:
User-generated content includes comments, forum posts and user-created public site profiles used by website visitors to express their opinions, ask questions or share valuable information.
A sufficient and moderately growing amount of user-generated content on a website is an important activity indicator both for search engines and other people on the web, as it shows that website is good enough to draw interest and reactions. Sharing links in comments or posts might be a fully legitimate way for users to interact (and you shouldn’t moderate them too strictly), but you can never be completely sure that all posted links are safe and relevant. Basically, there are a few problems with user-contributed links:
Sur.ly features a complex and time-tested mechanism that allows it to judge whether a site is safe with family-friendly content or not safe for a reason, such as an adult or malware-infected content. It relies upon a constantly growing database of web reputation profiles, combining various data from multiple sources, including user reports and algorithmic verdicts given by Google Safe Browsing and other services.
Sur.ly is absolutely free for all categories of corporate or private users.