Web Policy

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• Tracking Not Required: Advertising Measurement | Web Policy

  Measurement is central to online advertising: it facilitates billing, performance measurement, targeting decisions, spending allocation, and more. In a pair of earlier posts we explained how advertise...

• Tracking Not Required: Frequency Capping | Web Policy

  Debates over web tracking and Do Not Track tend to be framed as a clash between consumer privacy and business need. That’s not quite right. There is, in fact, a spectrum of possible tradeoffs between ...

• The New Firefox Cookie Policy | Web Policy

  In short, the new Firefox policy is a slightly relaxed version of the Safari policy. Will the new Firefox policy break websites? Collateral impact should be limited. Safari’s cookie policy has been in...

• Tracking Not Required: Behavioral Targeting | Web Policy

  Tracking Not Required series, we discussed a relatively straightforward case: frequency capping. Now let’s get to the 800-pound gorilla, behaviorally targeted advertising, putatively the main driver o...

• Electronic Privacy and Economic Choice | Web Policy

  Critics of consumer privacy protections frequently invoke revealed preference as a justification for laissez-faire policy. If users really cared about their privacy, the argument goes, we should expec...

• The NSA’s Domestic Cybersecurity Surveillance | Web Policy

  The Facts Despite nearly two years of disclosures, the NSA’s domestic Internet surveillance remains shrouded in secrecy. To borrow Donald Rumsfeld’s infamous turn of phrase, it remains one of the grea...