WARC | Marketing Effectiveness

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• WARC | Marketing Effectiveness

  WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.

• Media decarbonisation will soon be a ‘commercial imperative’ | WARC | The Feed

  Media’s carbon footprint is larger than most marketers might expect, and it’s an issue they will have to address sooner rather than later.

• The upfronts aren’t what they used to be – and that’s a good thing | WARC

  Each spring’s upfronts are a major occasion on the American advertising calendar, but they have not escaped the disruption which is impacting the broader media ecosystem, as WARC’s Cathy Taylor explai...

• Measuring the value of KOLs: Real-life vs. virtual | WARC

  This article is part of a series of articles from the WARC Guide to working with creators. Read more

• Financial fraud and how to thwart it for financial inclusion | WARC

  DDB Mudra’s Mehak Jaini says financial fraud is a deterrent to financial inclusion in India and examines how brands and institutions are critical in helping Indians along their journey towards financi...

• Fintech solutions for India’s diverse financial realities | WARC | The Feed

  Fintech is creating new behaviours and enabling easier access to financial services, which is driving a financial revolution across the country and uniting Indians’ aspirations, even as they remain di...