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Marketing Mix Modeling
Learn how to do Marketing Mix Modeling with 18 simulator-based courses.
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Learn Homoscedasticity and Heteroscedasticity | Vexpower
Homoscedasticity and heteroscedasticity are important concepts in linear regression
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Marketing Mix Modelling | MMM
Marketing Mix Modeling is a data-driven attribution technique to tell you where to best spend your marketing budget, without needing user-level data.
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Learn Diminishing Returns | Vexpower
Diminishing returns are near-universal in long-term marketing campaigns. This econometric term describes that an output can't continue to increase at the same rate after a certain point.
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Learn Segmentation Analysis | Vexpower
Segmentation analysis is the process of splitting customers and users into groups based on similar or mutual characteristics.
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Learn Bayesian MCMC | Vexpower
Bayesian Markov Chain Monte Carlo is a modeling technique that's gaining in popularity as marketing mix modeling