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Popular pages
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Get Materials | Traffic Safety Marketing
Get Materials NHTSA offers materials for numerous traffic safety campaigns, including drunk driving, car seats, vehicle safety, distracted driving, and motorcycles. These marketing tools offer a way t...
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Evaluation | Traffic Safety Marketing
Introduction Developing a smart communications plan is an essential first step, but without an evaluation strategy, you have no way of knowing if your plan is working or whether you need to make adjus...
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Research | Traffic Safety Marketing
Click here to download report. NHTSA Impaired Driving Segmentation Playbook This playbook will introduce you to four at-risk driver segments identified via quantitative survey and analysis of U.S. d...
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Speeding Slows You Down (enforcement) | Traffic Safety Marketing
The 2023 Speed Prevention Campaign is July 10-31, 2023 Speeding fatalities have continued to increase over the past few years, rising a dramatic 17% from 2019 to 2020 and another estimated 5% from 202...
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Drunk Driving | Traffic Safety Marketing
The 2023 impaired driving national enforcement mobilization "Drive Sober or Get Pulled Over" goes into effect across the country from August 16 to September 4, 2023. One of the deadliest and most ofte...
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Media | Traffic Safety Marketing
Media The key to successful marketing communications campaigns involves media. Knowing the differences between the various media types is necessary in order to utilize media effectively. There ...