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Popular pages
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A List of Marketing Concepts and Business Strategies
Inspired by Gabriel Weinberg’s post [https://medium.com/@yegg/mental-models-i-find-repeatedly-useful-936f1cc405d], here are a few business and marketing concepts I find useful. These are mental models...
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How To Read a Chart
Something happens once you spend enough time looking at charts, working to influence them and trying (sometimes in futility) to explain their gyrations – you start to recognize patterns. Recognizing...
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How Brands Grow: A Short Summary
Byron Sharp’s How Brands Grow: What Marketers Don’t Know was an eye opener for me, because he was right — there was a lot of stuff that I, as a marketer, did not know. Sharp is basically like: “Hey m...
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Best Marketing Books To Become a Better Marketer (With Summaries)
The best marketing books are timeless, and teach you skills that make you a better marketer and business leader. The thing is, everyone has a different mix of skills and experiences. What is “best” f...
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Time, Targeting, Trackability: A Short Guide For Picking Channels
From around 2008 to about 2016, marketers were obsessed with content marketing. With good reason. Content marketing built major companies across industries, from B2B companies like HubSpot and Market...
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A Simple Way To Build Your Go-To-Market Strategy
As a marketer trying to understand how to build a go-to-market strategy, it can get frustrating. That’s because the web is full of tactics. It’s hard to find content about GTM strategies and plans. I...