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Popular pages
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The First Word
We’re here to banish the blah, bull and bunkum from business writing. We give organisations the hands-on help they need to ditch corporate-speak and write with real personality.
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The First Word
The First Word is run by Neil Martin and Stacey Williams. We work with a team of expert writers, trainers and coaches who specialise in everything from brand tone of voice and digital, to customer s...
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The First Word
30 – 20 Heavy going 20 – 0 Very difficult The chemical name for Titin (no, we hadn’t heard of it either). It’s got 189,819 characters! What yo...
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The First Word
we'll help The benefits we’ll bring to your business go well beyond words. We’ll help to shape your culture, change the way your teams behave and boost your bottom line. Great customer experiences Whe...
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The First Word
THE WORLD WITH IHG The problem When you’re communicating with hundreds of colleagues around the world, every message has a huge impact. Get it right and you help teams work efficiently and feel part o...
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The First Word
The problem GWR’s brand is all about pride, passion and personality. But like many rail companies, their writing was formal, impersonal and full of ‘rail speak’ – more schedules and rolling stock than...