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Popular pages
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What We Do
We're a market research-based strategy studio. We use the tools of market research to help our clients make decisions about their business and brand - from the way teams work to the way you bring new ...
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About Us
Farrah Bostic is the founder and Chief Strategist of The Difference Engine, a strategic insights consultancy whose mission is to help business leaders make big decisions. She turns audience, customer ...
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Inclusive & Accessible Research
How to Set Up Focus Group Facilities, In Person Ethnography, and In Person Interviews Thanks for following along as we dive into inclusive and accessible research! If you missed our earlier posts abo...
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Checking our Assumptions
What marketers take for granted about how people make decisions; why it took the pandemic for researchers to adopt remote methods; the value of the beginner's perspective Only a day late this time (a...
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Normalize talking to people
We're done apologizing. Last week someone got in touch about attending the Qual360 conference in DC this spring and they were offering a discount, so I took a look. After scrolling through the progra...
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The “New Normal” of Qualitative Research
What we found in our competitive review of the market research industry Especially over the last couple of years, when everything was about, well, coping — just getting on with it — we had sort of lo...