The Challenger Project | The Home of Challenger Brands

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• Challenger Brands to Watch 2021 — The Challenger Project | The Home of Challenger Brands

  Challenger Brands to Watch 2021 After a turbulent 2020 our challengers to watch list points to some green shoots of optimism and, dare we say it, joy for 2021 with several brands bringing colour, fun ...

• 10 types of challenger brand strategy — The Challenger Project | The Home of Challenger Brands

  What do we need to challenge to succeed? A challenger is not a brand that challenges somebody, but a brand that challenges something. Very few explicitly take on another brand in their category, bu...

• The essential characteristics of a challenger mindset — The Challenger Project | The Home of

  Do you know what ‘robotic process automation’ is? Nor did I until my son announced that he had a job in RPA.  It represents the next ‘industrial revolution’. It uses a mix of machine learning and art...

• Interviews — The Challenger Project | The Home of Challenger Brands

  The Challenger Project finds and interviews the most interesting, emerging challenger brands to ask, what drives their business, and what can other brands learn about their approach?

• What is a challenger brand? — The Challenger Project | The Home of Challenger Brands

  What is a challenger brand? A challenger brand is defined, primarily, by a mindset – it has business ambitions bigger than its conventional resources, and is prepared to do something bold, usually a...

• Challenger to Watch: Loop — The Challenger Project | The Home of Challenger Brands

  Like every other person who’s, quite rightly, currently terrified about the imminent climate apocalypse, I have been taking tiny but important steps to live more sustainably – one of the first steps b...