The Brand Leader® | Advertising & Design

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• What's a Brand? | The Brand Leader®

  Discover what a brand is and how to create and manage a brand strategy to increase loyalty, retention and growth. Learn about positioning, differentiation and communication strategy for successful reb...

• The Brand Book: A Branding Primer, written by Kyle Duford

  In "The Brand Book: A Branding Primer," we delve into the foundational aspects of branding with precision, wit, and unparalleled expertise.

• Branding Insights and Resources | The Brand Leader®

  Visit The Brand Leader blog for branding insights, marketing resources, and other articles, tips and news about brands, web best practices, social media, and branded content creation.

• What are the 12 Brand Archetypes? | The Brand Leader®

  Discover the 12 Brand Archetypes and use Jungian Archetypes to determine a brand's voice and tone and understand the gaps in the market. Take the quick Brand Archetypes Quiz and let’s get started!

• Emotionally Connecting with Brands | The Brand Leader®

  Make meaningful human connections through your brand: learn how to open up opportunity, ask questions, listen, greet, and invite variety.

• Understanding Brand Positioning | The Brand Leader®

  Understand the makeup of your brand through brand positioning, mission, values, value proposition & standards. Learn how to rebrand with considerations.