Home - Susan Wenograd, Paid Media Expert

Hi, there. I’m Susan Wenograd. I help brands and teams navigate the evolving paid media landscape. About Me As Featured In: Paid M...

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Susan Wenograd – Paid media know-how!
Email marketing I've also worked both client and agency side, so I've sat on both sides of the table. If there's one thing I've learned, it's that there's a lot of hype, a lot of confusion, and more t...
5 Most Common Issues with Facebook Business Manager
Facebook Business Manager can feel like a confusing maze! Here are the 5 most common issues people run into when trying to get set up.
Understanding & Implementing the Facebook Pixel - Susan Wenograd
Learn how the Facebook Pixel works, how to implement it, and everything it's capable of!
Facebook Lead Ads: Part One - Setting Up Your Campaign - Susan Wenograd
I’ll admit that when Facebook Lead Ads were released, I was a skeptic. Like seriously, who was just gonna give away their email to an ad unit? Then I ran them, and quickly saw the answer: a lot of fol...
Facebook Ads Strategy Archives - Susan Wenograd
Susan Wenograd September 30, 2020 Welp, another change is hitting the Facebook platform! While marketers are scrambling to test and find opportunities for the 20% text rule going away, now there's...
Testimonials - Susan Wenograd
I was fortunate to work with Susan not just to have benefitted from her masterclass-level paid media knowledge, but also to see our clients grow and succeed as a direct result of her no-nonsense appro...