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StratX Simulations | Business Simulations
Engage your learners and get concepts to stick with our world-renowned business simulation software in marketing, strategy, sales & innovation.
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Making Marketing Mix Decisions
Making Marketing Mix Decisions This section focuses on how to use decision forms to make marketing mix decisions. Visit the sections Production, Pricing, Advertising and Repositioning strategies to ...
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Vodite Products
Vodite Products Vodite . Although no Vodite brands are available at the start of the simulation, industry experts have a pretty good idea of what future Vodite products might resemble. Vodite prod...
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Market Research Studies
Market Research Studies One of your decisions will be to order market research studies. All studies are ordered at the beginning of a period and are conducted by a specialized research firm during...
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Step 4 - Brand contribution
Step 4 – Brand contribution On the basis of your decisions and your estimates for segment sizes and brand shares, the marketing plan tool can make financial projections for the decision period. Th...
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Positioning with Advertising
Positioning with Advertising Advertising in Markstrat is mainly used to build brand awareness and to inform customers about products’ physical characteristics, but it can also be used to reposit...