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About Strategic Messaging | Strategic Messaging
Strategic Messaging is one of the Monash Research family of blogs, which also includes DBMS 2, Text Technologies, and the Monash Report. Unlike our other blogs,
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Layered messaging models | Strategic Messaging
Much of this blog gives advice about how to tell a story. But that’s actually an oversimplification. In fact, you’re almost always in the situation where you want to tell multiple stories at once. The...
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Messaging and positioning | Strategic Messaging
To a first approximation, messaging is the expression of positioning; and the way you know whether positioning is good is whether good messaging naturally flows
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Technology marketing | Strategic Messaging
Advice about the marketing of enterprise technology, based on 30+ years of experience, and most particularly upon our flagship program.
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Marketing theory | Strategic Messaging
This post is part of a series focused on political persuasion. Others in the series are linked from an introductory overview. Marketing, persuasion and decision-making have a lot to do with emotions. ...
- Marketing communications | Strategic Messaging