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Popular pages
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The Source | Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team
Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team at Walker Media.
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About | The Source
We are Source: WM, the insights and effectiveness team at Walker Media. Source: WM's approach centres on agility and responsiveness. Lots of great research and effectiveness work gets produced for bra...
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Media behaviour | The Source
Posts about Media behaviour written by William Hanmer-Lloyd, Kevon Skeete, and Lucy Hamilton
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Psychology | The Source
Posts about Psychology written by William Hanmer-Lloyd, Kevon Skeete, and Ella Majava
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Practical applications of mood-based advertising | The Source
In a previous post, I looked into the growing body of research analysing how consumers’ moods affect their response to different types of advertising content. In this post, I will look at the ways in ...
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The Source | Thoughts, opinions, and observations from Source:WM, the Insight and Effectiveness team
Millennials, the most narcissistic generation ever, are keen to share branded content about themselves. In the early days of Facebook, I once fell for a fake app that promised to reveal who the most c...