Search Scientists | Modern PPC Management and Optimization

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  Google Ads Conversion Tracking and Google Analytics are different tools to track your site's conversions. Read on to learn which is best for your business.

• Google Ads Experiments - Learn How to Start | Search Scientists

  PPC ads are a lot like cooking - things can only be improved through experimentation. That’s where Google Ads Experiments come into play.

• Single Keyword Ad Groups (SKAGs) - The Good, The Bad, and The Ugly

  Are Single Keyword Ad Groups (SKAGs) really the cream of the crop? See examples, find out the benefits and when it's advised not to use them.

• Measure Ad Quality with Google Ad Strength Feature | Search Scientists

  Google recently released a new feature to measure Quality Score. Talk about a level up. Here's a guide to the new Google Ad Strength feature.

• Search Scientists Blog - PPC Expert Tips for E-commerce Businesses

  Get scientific about improving your PPC Marketing! PPC tips, how-tos, and best practices for driving more qualified customers to your ecommerce website.

• What are Google Shopping Ads? - Search Scientists

  In this guide, we will answer the question: what is Google shopping ads and how can it be useful for your e-commerce business.