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Google Ads Experiments - Learn How to Start | Search Scientists
PPC ads are a lot like cooking - things can only be improved through experimentation. That’s where Google Ads Experiments come into play.
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About Search Scientists | How We're Different
It's more than just clicks and conversions. It's about your business goals and utilizing AdWords to help you reach success. Find out how we're different.
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Search Scientists Principle #1: We Do What We Say
The Search Scientists Principles - a series of guidelines we use to manage our relationships, campaign optimizations, and our company.
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Custom Affinity Audiences - How To Fine-Tune Your Targeting With Them
If you want to take your Google Ads to the next level, then creating custom affinity audiences is an absolute must. Here's all you need to know about them.
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Dynamic Search Ads (Google & Bing) - Supercharge Your PPC Account
Dynamic Search Ads (or DSAs) are a powerful way to find customers on Google, by auto-targeting searches without keywords. How does this actually work?
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Search Scientists Blog - PPC Expert Tips for E-commerce Businesses
Get scientific about improving your PPC Marketing! PPC tips, how-tos, and best practices for driving more qualified customers to your ecommerce website.