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Popular pages
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Luxury brands on everything? · RoyaltyBrands Trust
The IHT has a good article here about brand extension / licensing. Here it is: In recent years the term luxury brand has meant a lot more than just Christian…
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Definition Brand Extension License · RoyaltyBrands Trust
protected product or company name, brand recognition, premium, etablierte Marke, Markenbekanntheit,
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Category: general · RoyaltyBrands Trust
Commentators missed a few points. The domain/website is twitter.com still. The Domain X.com used to have one page, now it forwards to twitter.com. The business model “Medium”, paid subscriptions plus ...
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Most recommended brands · RoyaltyBrands Trust
The most valuable business comes via recommendation. Here are the most recommended brands per YouGov: 1 Toyota 2 Netflix 3 Samsung 4 Nike 5 adidas 6 Uniqlo 7…
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Pitfalls of Brand Extension Strategies · RoyaltyBrands Trust
With new brands failing at rates more than 90% in many categories, and the demand for top-line growth as relentless as ever, it's no wonder that managers turn…
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Licensing opportunities · RoyaltyBrands Trust
Way back we approached the owner of a best-ager mobility brand. We wanted to license the brand to a bicycle manufacturer, and into other product categories.