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Solutions - Rockbridge
Find Your Research Solution MAXimize your customer insights Our qualitative and quantitative research solutions have been designed with the sole purpose of discovering insights that drive business out...
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Technology Readiness Index Primer
Rockbridge is engaged in a comprehensive research program on technology readiness, collaborating with Prof. A. Parasuraman from the University of Miami.
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Top 10 Views on Technology - Rockbridge
Technology is an integral part of society – no one can escape it. Even though technology is such a common factor of everyone’s lives, it impacts individual’s lives differently. While some view the gro...
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A Brand Development Model: How to Define and Measure Brand Equity - Rockbridge
A solid system for measuring and diagnosing brand equity includes a wide range of measures, including usage and satisfaction.
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Peering into the Future: Fastest Growing Consumer Technologies in 2022 - Rockbridge
As the new year approaches and the holiday shopping season is upon us, those who follow cutting-edge consumer technologies may wonder which gadgets will see the biggest growth next year. Rockbridge’s...
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Will technology replace traditional face-to-face meetings and travel in the future? - Rockbridge
The pandemic has upended the travel industry more than any other industry. Today, the face of meetings has changed. In the past two years with the rise and use of Zoom, Teams, Webex and other connecti...