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About Me
Phone 978-897-3800 x11 | Fax 978-897-3757 Biography Current Position: Founder and Creative Director, Mothers of Invention Special Skills: Conceiving transformational marketing strategies and concepts;...
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Optimarketer: The Marketing Optimization Blog: David Ogilvy Talks About His Rolls-Royce Ad Headline
In case you just joined us, we've been trying to clear up questions surrounding David Ogilvy's most famous advertising headline. We know that a 1958 Rolls-Royce headline written by Sir David was very ...
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Optimarketer: The Marketing Optimization Blog: David Ogilvy's Rolls-Royce Ad Headline Probably
This morning I found something that may help us determine -- with a fair degree of certainty -- the origin of David Ogilvy's most famous headline. The book, Advertising in America: The First 200 Years...
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Optimarketer: The Marketing Optimization Blog
It's about optimizing every major marketing element on every channel every time.