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Popular pages
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ProductMarketing.com
Steve Johnson has been a Pragmatic Marketing instructor for more than 10 year. Broadly published, a popular keynote speaker and author of The Strategic Role of Product Management e-book, he has person...
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Inbound vs Outbound Product Management at Microsoft - ProductMarketing.com
The terms
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Stats on customer dissatisfaction - ProductMarketing.com
Dozens of studies conducted by government, universities, and industries have proven that customer satisfaction is critical. A customer whose complaint has been resolved will actually create much more ...
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KPI and bonuses for product managers - ProductMarketing.com
Product management is hard to instrument in the traditional ways; the temptation is to create a measurement program based on product revenue. While this sound good at first, the problem is that it enc...
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Rebecca Kalogeris
Rebecca Kalogeris Biography Broadly published, a popular keynote speaker and author of The Strategic Role of Product Management e-book, Steve has been a Pragmatic Marketing instructor for more than 1...
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Naming (and renaming) products - ProductMarketing.com
ComputerWorld reports: CA Inc. has unveiled plans to simplify the naming of its entire software range over the next 12 to 18 months to better brand its products and more clearly indicate their functio...