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Popular pages
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What XaaS Platform Leadership Looks Like
Cloud-native (and edge-native) “building block” product models & landscape-based, partner-first distribution strategies can be powerful levers of capital-efficient growth in the an
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What Growthtone Looks Like
The Dropbox SI is a must read for every SaaS marketing/sales professional and startup founder on the planet. In it, the Dropbox founders make a straight-out-of-PulpFiction "bold st
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Unicorn Burnapalooza
Introduction: All As-a-Service IPOs Are Not Created Equal For "as a service" enterprise unicorns, it's the best & worst of times in sales & marketing. First, the best of times. A
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FAKE GROWTH
Welcome to the Age of Fake Growth It's a SaaS VC cargo cult camouflaged as startup marketing thought leadership. I call it "fake growth". Fake growth evangelists have different nam
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THE THIRD FOOTHOLD
Christensen's "Two Footholds" of Disruption In the December 2015 HBR, Clayton Christensen (and co-authors above) published an update and clarification of his theory of disruptive i
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The Partner1st Startup
RIP Capital-Addicted Startups In 12 step recovery programs there's a popular saying. "Surrender to win". Simply put, this means that addicts need to own the problem statement (i.e.