Managed Programmatic and Cost per Call Specialists

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• Managed Programmatic and Cost per Call Specialists

  NAF Digital offers industry leading scale and campaign efficiencies for both national & local digital media campaigns through programmatic & cost per call.

• NAF Digital Blog - NAF Digital

  NAF Digital Blog Click-to-call commerce is influencing more than $1 trillion in U.S. consumer spending, according to a report released Wednesday. The BIA/Kelsey report — Call Commerce: A $1 Trillion E...

• What You Should Know about Programmatic Advertising - NAF Digital

  Advertising isn’t what it used to be. It’s more precise than at any other point in history. According to LinkedIn Influencer Tim Cadogan, “programmatic advertising” is expected to “grow tens of billio...

• Anti-Fraud Certification Launches With 30+ Participants - NAF Digital

  The Trustworthy Accountability Group (TAG) on Monday said it’s ready to implement its “Certified Against Fraud” initiative, and that more than 30 ad tech firms have signed up to participate. The initi...

• Is Programmatic Delivery Of Native Advertising The Answer To Ad Blocking? - NAF Digital

  It’s interesting to see some predictions from Spear Marketing Group on which types of technology U.S. B2B marketers expect to find important this year and next, as well as which they expect to see ROI...

• Xaxis Focused On 'Programmatic Direct' After 'Nearly' Abandoning Open RTB - NAF Digital

  WPP’s programmatic media-buying unit, Xaxis, plans to focus on “programmatic direct” ad buying in 2015, according to Brian Gleason, newly appointed CEO of Americas at Xaxis, a new position at the comp...