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Popular pages

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    MineThatData is hosted by Kevin Hillstrom, America's leading expert in Database Marketing, Multi-Channel Marketing and Business Intelligence. Kevin's Book, 'Hillstrom's Database Marketing, A Master's...

  • Welcome To MineThatData and Hillstrom's Database Marketing

    Table Of Contents Chapter 1:  Introduction.  A brief introduction to this book, where the topic of Customer File Dynamics will be discussed. Chapter 2:  The Life Table. This little-used techniqu...

  • Welcome To MineThatData and Hillstrom's Database Marketing

    July 15 , 2006:   One of the most quoted comments from database marketers is the time-honored "it costs 'x' times more to acquire a customer than to retain a customer."  In par...

  • Kevin Hillstrom, MineThatData

    Kevin is President of MineThatData, a consultancy that helps CEOs understand how customers behave.

  • Books

    in- time metrics that gauge influence or count followers.  In this booklet, we are able to assess the health of any community on Twitter via a forecasting methodology.

  • Biography

    Biography Since March 2007, I have been President of MineThatData. I have worked with more than fifty brands and leadership teams, helping them understand the complex relationship between cu...

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