Middlegame Marketing Sciences, LLC | Marketing Analysis

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• Marketing Metrics Across the Globe | Middlegame Marketing Sciences, LLC

  Marketing Metrics Across the Globe We often refer the book Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance. I sent a used copy to a client after highlighting several of the C...

• Where There is Tea There is Hope | Middlegame Marketing Sciences, LLC

  Expanded Flavors Fall Flat A newer entry into the higher-end of ready-to-drink teas was struggling to add substantial growth. The brand tried to combat this for two years by increasing the line in con...

• Why Are We So Focused on Scenario Planning? | Middlegame Marketing Sciences, LLC

  HOW SCENARIO PLANNING KEEPS YOU PREPARED FOR THE FUTURE In a recent conversation, a potential client asked why we spent so much time talking about scenario planning as opposed to elasticities, lift co...

• Innovate or Renovate? | Middlegame Marketing Sciences, LLC

  Innovate or Renovate? All of the key principle here at Middlegame got our start in sales and marketing at The Coca-Cola Company, aka what insiders simply call “The Company.” We preach many of the do’s...

• New and Smaller Brands need Competitive Interaction Analysis (CIA)® Just as Much…Maybe More

  New and Smaller Brands need Competitive Interaction Analysis (CIA)® Just as Much…Maybe More Numerous analysts and pundits have documented the recent significance of new entrants across categories. The...

• What’s the Significance of Bayesian Statistics? | Middlegame Marketing Sciences, LLC

    A HISTORICAL PERSPECTIVE ON PREDICTING CAUSE AND EFFECT THOUGH AN EDUCATED GUESS AND SUBSEQUENT INFORMATION BRINGS NEW VALUE A client recently asked for a better description of the Bayesian approach...