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International Conference on Marketing and Business Development
International Conference on Marketing and Business Development ISSN 2344-5130 Publisher: The Bucharest University of Economic Studies Publishing House. Current Issue: MBD 2018 Past Issues: Archive Mor...
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About – International Conference on Marketing and Business Development
Open access policy International Conference on Marketing and Business Development journal publish articles on an open access basis. Publishing open access means that the articles will be free to acces...
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2016 – International Conference on Marketing and Business Development
International Conference on Marketing and Business Development, Volume 2, 2016
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2015 – International Conference on Marketing and Business Development
International Conference on Marketing and Business Development, Volume 1, 2015
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Brand Extensions Differentiation: Implications for Strategy – International Conference on Marketing
Title Brand Extensions Differentiation: Implications for Strategy Author Claudiu-Cătălin Munteanu Classification JEL M31 Abstract The purpose of competitive strategy is to create and sustain competiti...
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Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer
Title Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou Author Camelia Kailani, Narcisa Ciobotar Classification JEL M31, M37 Abstract In a dynam...