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Journal of Marketing in Russia and Abroad
Golubkov E.P.,
Honored Science Worker of Russia, doctor of economics, professor, chief of chair «Entrepreneurship & Management», the Russian Presidential Academy of National Economy and Public Admi...
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Journal of Marketing in Russia and Abroad
promoting the city’s brand
Zhidrov A.E.,
Post-graduate student, Faculty of Economics, Lomonosov Moscow State University, e-mail: aleksandrzhidrov@gmail.com
The article considers a possible mechanis...
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Journal of Marketing in Russia and Abroad
Tokarev B.E.,
SPIN-code: 3331-1295; Author ID: 636624; Scopus ID: 57220963086; ORCID: 0000-0001-6057-8451
The proposed research results of the theory of market niches are based on the current st...
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Journal of Marketing in Russia and Abroad
Strizhakova E.N.,
Bryansk State Technical University, Bryansk, e-mail: kathystr@inbox.ru
SPIN-code: 6550-7510; Author ID: 556491; ORCID: 0000-0001-8749-0505
Strizhakov D.V.,
Bryansk State Tec...
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Journal of Marketing in Russia and Abroad
e-mail: oknoo_v_evropuu@mail.ru
The article discusses the features of promoting hand-made brands in Russia and abroad. The main components are listed and the main stages of promoting a hand-made bra...
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Journal of Marketing in Russia and Abroad - about
About
Journal of Marketing in Russia and Abroad
Journal of Marketing in Russia and Abroad, is established by Finpress Publishing House in 1997, is the recognized leader in its field. The main featur...