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Popular pages
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What is martech and marketing technology?
Martech (a.k.a., marketing technology, marketing software and platforms) is technology employed in the service of marketing.
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What is MarTech? MarTech is marketing
MarTech educates, engages, and supports you in your daily mission as a professional working at the intersection of marketing and technology.
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Welcome to MarTech
To better serve you, Marketing Land and MarTech Today have merged into a single resource exploring the convergence of marketing strategy and technology. MarTech is Marketing!
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Keys to successful marketing experimentation
Embracing failures when things don’t go as planned is critical for marketing innovation.
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The state of martech in 2023
Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies.
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5 tips to increase user adoption of new martech tools
Get your end-users on board and ready to embrace new solutions.