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Popular pages
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Marketshare - News, Ideas & Opinion for TV Marketers
News, Ideas & Opinion for TV Marketers
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The Sweet Spot For Higher TV News Ratings - Marketshare
Taking a page from the network news, local TV stations can create a sense of immediacy and urgency right at the beginning of the newscast. “That’s the secret sauce,” says Greg Derkowski, a veteran tra...
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TVNewsCheck Launches Weekly ‘Marketing Monday’ Newsletter - Marketshare
TVNewsCheck announces the launch of Marketing Monday, a free weekly newsletter which features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.
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Local TV Promos Inspire Peace In Unlikely Country - Marketshare
The CEO of a couple television networks half-way around the world has been using local TV promos seen on Market Share as a teaching tool for marketing and promo
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TV Promos, Even From The BBC, As Found On LinkedIn - Marketshare
When you think of LinkedIn, you think Iplace for professionals to connect with each other, recruit and share new hires. But TV marketers often use LinkedIn to share their most recent work.
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Tell Me, What’s News At Your TV Station - Marketshare
I like to write about interesting developments at local TV stations in news, marketing, or sales. And I contend that something interesting happens at every local TV station every day. Especially these...