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• Marketing Mag | Australian marketing news, trends and resources

  Marketing Mag, delivering marketing news, opinions and tools to over 56k members Australia wide. We know the Australian market better than anyone.

• 'Share a Coke' campaign increased US sales for the first time in a decade | Marketing Mag

  Coca Cola's much-awarded ‘Share a Coke' campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting.  

• The best IKEA campaigns | Marketing Mag

  IKEA is the leader in its category for furniture. But it’s not the only place it dominates. IKEA has been known for delivering some of the funniest, most

• Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care? | Marketing

  Jeff Gomez, founder of Starlight Runner, chats about the ingredients that make 'transmedia' unlike the standard cross-platform content, and explains how

• TikTok shares the top 100 creators, trends and videos in Australia from 2020 | Marketing Mag

  Viral video platform TikTok has today released a year in review, sharing lists of the most popular creators and videos in Australia during 2020. The lists

• The plucky few: the top 10 most disruptive brands in Australia and New Zealand | Marketing Mag

  Rob Grant lists 10 of the most disruptive brands in Australia and New Zealand, and what we can learn from them.   This article originally appeared in