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Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care? | Marketing
Jeff Gomez, founder of Starlight Runner, chats about the ingredients that make 'transmedia' unlike the standard cross-platform content, and explains how
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Case study: Heineken's Nightclub of the Future co-creation project | Marketing Mag
Campaign: The Nightclub of the Future Client: Heineken Agency: InSites Consulting Background Heineken is a Dutch company and the third largest
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How America’s first statewide TikTok ban in Montana will work | Marketing Mag
A test case for the TikTok’s future in America has been found. And it’s looking like a TikTok ban could be imminent.
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Momfluencers made bank this Mother’s Day | Marketing Mag
Want to start making bank? Maybe it's time to become an influencer, as momfluencers laughed all the way to the bank this Mother's Day.