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Popular pages
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'Share a Coke' campaign increased US sales for the first time in a decade | Marketing Mag
Coca Cola's much-awarded ‘Share a Coke' campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting.
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The best IKEA campaigns | Marketing Mag
IKEA is the leader in its category for furniture. But it’s not the only place it dominates. IKEA has been known for delivering some of the funniest, most
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Q&A with Jeff Gomez on transmedia storytelling: what is it, and why should brands care? | Marketing
Jeff Gomez, founder of Starlight Runner, chats about the ingredients that make 'transmedia' unlike the standard cross-platform content, and explains how
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TikTok shares the top 100 creators, trends and videos in Australia from 2020 | Marketing Mag
Viral video platform TikTok has today released a year in review, sharing lists of the most popular creators and videos in Australia during 2020. The lists
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The plucky few: the top 10 most disruptive brands in Australia and New Zealand | Marketing Mag
Rob Grant lists 10 of the most disruptive brands in Australia and New Zealand, and what we can learn from them. This article originally appeared in
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Case study: Heineken's Nightclub of the Future co-creation project | Marketing Mag
Campaign: The Nightclub of the Future Client: Heineken Agency: InSites Consulting Background Heineken is a Dutch company and the third largest