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Popular pages

  • Last Hurdle

      WELCOME TO THE FINAL PHASE OF ADVERTISING SELLING THE WORK. IT REQUIRES A WHOLE DIFFERENT SKILL SET. SKILLS NOT TAUGHT IN AD SCHOOLS AND ONLY LEARNED THE HARD, SLOW WAY IN MOST AGENCIES. LAST HURDLE...

  • TRAINING — Last Hurdle

      LAST HURDLE IS ALL ABOUT RAISING YOUR GAME, NO MATTER WHAT LEVEL PRESENTER YOU ARE RIGHT NOW. IF YOU’RE STRUGGLING, YOU’RE PROBABLY MISSING THE FUNDAMENTALS. THAT’S A QUICK FIX. GOING FROM GOOD TO G...

  • WHO — Last Hurdle

    KERRY FEUERMAN - CREATIVE DIRECTOR Any good presenter knows the first thing you sell is yourself. So here’s my story: My professional life began as a helicopter pilot. That didn’t seem dangerous enoug...

  • DANGER: UXB — Last Hurdle

    by Kerry Feuerman After 30 years of presenting creative work, I can now say with a reasonable degree of certainty that in nearly every audience there’s at least one UXB. The more people in the room, t...

  • DEATH BY PHONE — Last Hurdle

    by Kerry Feuerman When Alexander Graham Bell invented the telephone in 1876, he had no idea that one day it would become an instrument of death. If you’ve ever presented creative work over the phone, ...

  • WHY? — Last Hurdle

    THE PRESENTER IS THE TIE-BREAKER THERE WILL BE TIMES WHEN YOUR WORK AND THEIR WORK ARE EQUALLY GOOD. WHETHER YOU’RE A CREATIVE TEAM COMPETING AGAINST OTHER TEAMS OR A CREATIVE DIRECTOR GOING UP AGAINS...

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