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The Analyst's Guide to GA4 [Google Analytics 4] | Ken Williams - Modern Marketing
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What is Google Analytics 4? — DiveTeam
This post explains how Google Analytics 4 is different from the prior versions.
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How Conversions are Modeled in Google Analytics 4 — Ken Williams
The purpose of conversion modeling is to fill the gaps in your data that are created by cookie restrictions and cross-device behavior.
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How to Set Custom Dimensions and Metrics in Google Analytics 4 — Ken Williams
In this post we will discuss how custom definitions have changed in Google Analytics 4, and review the steps to set them up correctly.
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Where did Bounce Rate go in Google Analytics 4? — Ken Williams
This post will give you the information you need to transition away from Bounce Rate to the new engagement metrics that have replaced it.
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Cross-Stream First-Touch Attribution with Google Analytics 4 and BigQuery — Ken Williams
This post will share how you can use BigQuery to create a first-touch attribution model in Google Analytics 4 that crosses multiple streams.