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Popular pages
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The Analyst's Guide to GA4 [Google Analytics 4] | Ken Williams - Modern Marketing
Subscribe My newsletter has been quiet lately, but it’s coming back in late 2023 with new content designed to show marketers how to solve complex problems in the cloud! Subscribe below to stay in the...
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What is Google Analytics 4? — DiveTeam
This post explains how Google Analytics 4 is different from the prior versions.
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How Conversions are Modeled in Google Analytics 4 — Ken Williams
The purpose of conversion modeling is to fill the gaps in your data that are created by cookie restrictions and cross-device behavior.
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How to Set Custom Dimensions and Metrics in Google Analytics 4 — Ken Williams
In this post we will discuss how custom definitions have changed in Google Analytics 4, and review the steps to set them up correctly.
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Where did Bounce Rate go in Google Analytics 4? — Ken Williams
This post will give you the information you need to transition away from Bounce Rate to the new engagement metrics that have replaced it.
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Cross-Stream First-Touch Attribution with Google Analytics 4 and BigQuery — Ken Williams
This post will share how you can use BigQuery to create a first-touch attribution model in Google Analytics 4 that crosses multiple streams.