Occam's Razor by Avinash Kaushik - Digital Marketing and Analytic...

Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive an...

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Popular pages

Occam's Razor by Avinash Kaushik - Digital Marketing and Analytics Blog
Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing Evangelist for Google.
The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act - Occam's Razor by Avinash Kaushik
Companies, small or large, fail to iterate fast enough leading to poor business results. Lean Analytics Cycle is a structured process to avoid that fate!
Rethink Web Analytics: Introducing Web Analytics 2.0 - Occam's Razor by Avinash Kaushik
On Sept 5th I had the distinct pleasure of being invited to present as a part of the Authors@Google series. As the author of a new book it was such a thrill to be invited, especially when you look at ...
Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets
An understanding of these 7 standard web analytics definitions is the key to success: Objectives, Goals, Metrics, Key Performance Indicators, Targets, Dimensions, Segments.
The Impact Matrix | A Digital Analytics Strategy Framework
The impact matrix is strategic framework to simply assess the effectiveness of your complex analytics and measurement practice, and optmize future plans.
Create High-Impact Data Visualizations: Nine Effective Strategies
From sensitivity analysis to the magic of a 2x2 matrix to venn diagrams, learn how to convert your data/analysis into simple yet powerful visualizations.