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About me — John Watton
25+ years marketing experience.
I've built my career in technology marketing, spanning internet, e-commerce, enterprise software and SaaS. I've led teams in market disruptors such as Oracle, SAP, Ar...
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Experience — John Watton
Strategic Planning
Significantly increased sales, tripling turnover within three years by identifying key target segments and developing go-to-market plan
Messaging & Value Propositions
Completely re-...
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B2B Marketing Blog — John Watton
B2B Marketing perspectives from a B2B marketer with 20+ years experience in
B2B Marketing Strategy, Sales & Marketing Alignment, Marketing Automation,
Inbound Marketing and Content Marketing. View...
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My dream team of brands — John Watton
I was honoured to participate in a panel discussion this week at the launch of the WPP BrandZ Top 100 Most Valuable Global Brands 2018 . One the questions asked was "If you were creating a dream team...
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Speaking — John Watton
Speaking
I've spoken at many conferences, seminars and webinars on subjects related to digital marketing. If you'd like me to present at an upcoming event, please contact me. These are my favourite to...
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2018 : More content, less social media — John Watton
I've been increasingly frustrated with social media and the amazing time-sink that it now represents. I've been a relatively early adopter of most platforms, mainly as in my job it's easy to become a ...