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The marketing world turned upside down inside out | word of mouth PR in action
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Power is shifting. Traditional advertising no longer has the effect it once lauded. The microphone is now well and truly in consumers' hands. And the volume is set to LOUD. Frankly, if you spoke to pe...
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They say smell is the most emotive of all senses. With one single whiff, forgotten memories can come flodding back. They're powerful anchors to our past. There are numerous examples of artists who use...