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i-SCOOP | Digital business and transformation hub
Digital strategy in a holistic context - people, processes and purpose where the lines between digital and physical blur with a human perspective. Publications, educational resources, events, services...
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About i-SCOOP
About integrated marketing, social business, digital transformation and digital business knowledge platform i-SCOOP.
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i-SCOOP - latest articles
Navigate through all articles on i-SCOOP and discover the latest i-SCOOP articles.
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Intelligent information management: connecting content, data and customer
Beyond the scope of content marketing, a much broader evolution is going on in the holistic approach of information management.
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Integrated marketing: from customer-centric to customer-facing
Integrated marketing: from customer-centric to customer-facing
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The DIKW model for knowledge management and data value extraction
The DIKW model or DIKW pyramid is an often used method to depict and explain how we extract information and value from data. A guide.