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More Companies Are Selling Directly to You, At Least For Now | Grewal Levy Marketing News
The pandemic changed a lot of the ways that people do things, and some of those new habits have stuck. For example, when merely breathing in the same room as another person spelled dire peril, consume...
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The Latest Insights into Gen Z | Grewal Levy Marketing News
Born between 1996–2015, Gen Z has been characterized according to their study and interaction patterns. As the earliest members of this cohort grow into adulthood, their consumption habits are becomin...
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Michael Levy | Grewal Levy Marketing News
Michael Levy, PhD (Ohio State University), is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College. He received his PhD in business administration from The Ohio State Universi...
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Podcast | Grewal Levy Marketing News
Our "Marketing Insights Podcast Series" connects you to marketing content intended to inform, educate, entertain, and inspire! They are valuable for lecture motivation or to assign to students as a ba...
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Nearly Every Marketer Is Limiting its Product Lines, in an Attempt to Ensure It Can Provide at Least
Although the effects of COVID-19 have been diverse and varied, a consistent implication is appearing among companies’ product line decisions. Across a vast range of industries, markets, and contexts, ...
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Challenging the Norm: Unilever’s Pledges to Do Better | Grewal Levy Marketing News
As a global, massive consumer products goods conglomerate, Unilever exerts tremendous influence. Its products, advertising, packaging, and marketing are available in every country in the world, which ...