Greg Bettinelli – Medium

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• My Wayfair IPO breakdown. Sometimes an S-1 doesn't tell you everything. | #LongLA

  First things first. I am not a Wall Street analyst. I am neither long nor short Wayfair or hold any direct equity position in a comparable company that trades in the Wayfair competitive set. Lastly, f...

• Ecommerce Unicorns lining-up at IPO starting gate. How to identify one early. | #LongLA

  In the spirit of an overhyped Cyber Monday and blown-out of proportion mobile ecommerce statistics, I felt it was time for a little unicorn titled link baiting around the topic.  After all, I am a mar...

• About | #LongLA

  I’m an investor at Upfront Ventures and advisor for Freeman Spogli & Co. in Los Angeles. Previously, I was the CMO of HauteLook (now owned by Nordstrom) and also worked for Live Nation, StubHub and eB...

• First VC Investment: Deliv – Same-Day Delivery for Large Retailers | #LongLA

  I am excited about my first investment with Upfront Ventures, leading a $6.85mm Series A financing in Deliv which was announced today.  Based in Palo Alto and founded by Daphne Carmeli, Deliv is a cro...

• Who is Long LA? | #LongLA

  This is a list of known firms and individuals with a home base or whose focus includes Southern California. It includes Accelerators, Angels, Corporate VCs, Family Offices, HedgeFunds, Seed Funds and ...

• My reaction to Zulily’s IPO filing and Flash Sales explained | #LongLA

  This week Zulily, the ecommerce flash-sale site targeting moms with products for their kids and themselves, filed their S-1 to go public.   While I knew the filing was coming and I had an idea what wo...