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Popular pages
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Why Market Research?: The Risks of Projecting Survey Results To A Larger Population
In my experience, most quantitative research results are analyzed on the basis of the survey results themselves – such as the percentage dis...
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Why Market Research?: Some Practical Advice on Statistical Testing
One thing that I am willing to admit is that I am a very “practical” researcher, meaning that I prefer to rely on the craft of analysis when...
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Why Market Research?: Top 2 Box versus Top 3 Box – Why We Like Top 2 Better
Our company has done thousands of surveys, both domestically and for international clients. Many of our closed-in questions use 5-point scal...
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Why Market Research?: Getting the Best Value from Open-Ended Questions
An article by Carolyn Lindquist called “For Better Insights From Text Analytics, Elicit Better Comments” in the most recent edition of Quirk...
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Why Market Research?: How Many People Do I Need To Survey To Get Meaningful Answers?
A central decision for anyone considering a survey – or any other quantitative research – is figuring out how big the survey sample needs to...
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Why Market Research?: What Questions Help Improve the Effectiveness of Qualitative Research?
All effective qualitative market research projects must start with a clear understanding of the background and objectives for each project. ...