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Experience: The Blog: January 2022
Experience: The Blog: Digital, Mobile, Social and Customer Experiences that Build Brands
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Experience: The Blog: December 2022
I just reached a personal milestone, and the experience has caused me to think a bit about the measurement of ROI and how we use KPIS, goals, metrics, and OKRs in business.
This past weekend, I achiev...
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Experience: The Blog: February 2022
I posted something last week that went viral. I thought I'd take the time to share some personal observations about what happens when something you create catches fire, albeit briefly, on social media...
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Experience: The Blog: September 2021
Many leaders try to change their corporate culture to be more customer-centric. In a recent poll of 57 CMOs, we asked the top five questions that are most urgent to bring success to the marketing depa...
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Experience: The Blog: April 2021
Photo by Ross Findon on UnsplashEvery now and then, there comes a time to recognize that the world has changed. My peers and I at Gartner spent several months discussing, debating, and building consen...
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Experience: The Blog: February 2023
Photo by William Warby on UnsplashEveryone knows the adage, “You can't improve what you don't measure.” That quote, often attributed to Peter Drucker, is not entirely true, but I think it needs a vita...