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Analysis | Dumb Ways to Die
In many ways, the (almost unprecedented for its sector) success of Dumb Ways to Die is fascinating to examine. John Mescall, executive creative director at McCann Melbourne (the agency who created the...
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louissteven | Dumb Ways to Die
Read all of the posts by louissteven on Dumb Ways to Die
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Platforms | Dumb Ways to Die
As mentioned earlier, Dumb Ways to Die utilised various platforms to great effect. Much of its success can be attributed to the fact that each platform has been used to their maximum potential. Let's ...
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Storytelling | Dumb Ways to Die
In recent years, many digital and advertising experts have debated the question of how to create a truly great viral campaign. A great part of a successful campaign is the story it tells, and the meth...
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Project Overview | Dumb Ways to Die
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About | Dumb Ways to Die
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