DMA - Data & Marketing Association

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• DMA - Data & Marketing Association

  DMA X Show all X 19 Jul 2024 Former Disney Executive Hired To Chair The DMA We are delighted to announce...

• How Psychology Is Used To Influence Consumer Behaviour | DMA

  Consumer behaviour, or how people buy or use a product or service, is a valuable source of research, particularly in the retail industry.

• Investigating E-receipts - What's in It for Customers and Brands | Investigating E-receipts - What's

  Why do consumers like e-receipts? How can they benefit businesses too? What barriers should organisations be aware of and how can they overcome them? Experts from the DMA Email Council's Research Hub ...

• Data Protection Checklist when Selecting Suppliers | DMA

  This article considers how you manage your suppliers' handling of your personal data? What factors do you need to consider when carrying out your due diligence at appointment and when / how do you dec...

• 3 Good Examples of GDPR Breach Notification Emails | DMA

  The difficult thing with breach notifications is getting that wording right for breach notification emails so here's three recent examples that I think are worth sharing and why I think they’re effect...

• Future Trends: Influence in the Age of Social Media | DMA

  What does 'influence' look like as we are living between the physical and the digital world? Social media and the other digital channels are good at getting your customers' attention, but do they infl...