Krikwood Direct Mailing

Popular pages

• ‘Altercasting’ and the Art of Persuasion – Krikwood Direct Mailing

  Successful direct response copywriters imagine and feel the persona of the prospective customers. That sixth sense — where a writer takes on the mindset of the reader — is a path to persuasive copy. S...

• Strategy Before Tactics … Please! – Krikwood Direct Mailing

  I am regularly asked for help with a social media challenge, an email campaign that needs a boost or a digital campaign that needs an overhaul. And every single time, I ask that the client step back a...

• Hey Fundraisers: It’s Time to Show Your Stuff! – Krikwood Direct Mailing

  I love reading direct mail and email. Not just because it’s my job withWho’s Mailing What!, but because of the insights that I get, and can pass on to others. Fundraising campaigns are particularly in...

• Making the Most of Marketing Moments – Krikwood Direct Mailing

  The science of reaching relevant audiences online often relies on a complex array of technology-enabled, data-driven tools and platforms to get in front of the right consumers. Marketers engage consum...

• The New Direct Marketing – Krikwood Direct Mailing

  Direct marketing, at its simplest, is marketing to a targeted list of prospects and customers, making an offer to generate direct response, measuring it and repeating it (with refinements). The thing ...

• 12 Design Considerations for Optimized Landing Pages – Krikwood Direct Mailing

  “It’s just the order card.” I hear this all the time from young creatives and marketers alike. This can be one of the most overlooked parts for a campaign, direct mail package and/or landing page. Yet...