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Home - Deck of Brilliance
Idea generation tools for creative professionals By Juggi Ramakrishnan and Todd McCracken
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Why You Need This Deck - Deck of Brilliance
If you generate ideas for a living, you know it isn’t getting easier. Timelines are now shorter. Clients are more demanding. And you’re competing with creatives from every corner of the globe. The D...
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03. Dramatize the Problem - Deck of Brilliance
Every product is a solution to a problem. So it follows that the more interesting, urgent and serious the problem, the more impressive the solution. For this approach, let the problem dominate the ad,...
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09. Tell a Story - Deck of Brilliance
The most important element of any story is ‘conflict’. Conflict is critical because it gives your main character a challenge to overcome. It creates tension that keeps the audience interested in what ...
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11. Demonstrate - Deck of Brilliance
Seeing will always be believing. That’s why the ‘demo’ has been a staple of advertising since its early days. But if you think a ‘demo’ stops at scientists in lab coats, liquids in beakers and graphic...
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43. Set Up an Installation - Deck of Brilliance
There are two types of installations. The first is a sculpture, ideally three-dimensional, that is passively watched and wondered at. The other is an interactive set up (using digital, video, sound an...