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CPG Data Tip Sheet
Transforming your syndicated data into business insight
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Syndicated Retail Sales Data 101
We frequently get emails from readers saying “I’m new to Nielsen/IRI/SPINS data. You have so many relevant articles, but where should I start?” In honor
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How To Get Started with Nielsen/IRI - CPG Data Tip Sheet
CPG Data Tip Sheet How To Get Started with Nielsen/IRI Featured Article We are delighted to have guest contributor Tom Tran, Associate Brand Manager on Pedialyte and big fan of CPG Data Tip Sheet, ...
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CPG Fundamentals: What Is Syndicated Retail Sales Data?
This post describes where syndicated data fits into the bigger CPG data picture and provides a framework for understanding all retail sales data.
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Know Your Measures: Distribution - CPG Data Tip Sheet
CPG Data Tip Sheet Let’s start with stating the obvious: Shoppers cannot buy your products if they are not available where they shop. Even though your brand may have 12 different items in its produc...
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Know Your Measures: Sales - CPG Data Tip Sheet
CPG Data Tip Sheet We get a lot of questions from readers. Sometimes our answers touch on things we haven’t fully explored in our articles. We want everyone to benefit from these nuggets of informatio...