COMMUNICATION PROGRAM – BINUS UNIVERSITY

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• What You Need to Know About : Interracial Communication – COMMUNICATION PROGRAM

  Interracial communication is a genre of communication study that embraces the interactions between people representing different historical races. As such it encompasses the encounters between people ...

• What You Need to Know About : Co-Cultural Theory – COMMUNICATION PROGRAM

  Co-cultural theory is a framework designed to provide insight into the communication behaviors of individuals with little societal power. Generated primarily from the research of Mark Orbe, cocultural...

• What You Need to Know About : Media Equation Theory – COMMUNICATION PROGRAM

  Media equation theory, developed in the 1990s by Byron Reeves and Clifford Nass, argues that we respond to communication media, media technologies, and mediated images as we do to actual people and pl...

• What You Need to Know About : Anxiety/Uncertainty Management Theory – COMMUNICATION PROGRAM

  The anxiety/uncertainty management (AUM) theory, developed by William B. Gudykunst, explains Anxiety/Uncertainty Management Theory 37 how strangers can practice communication effectiveness via the min...

• What You Need to Know About : Muted Group Theory – COMMUNICATION PROGRAM

  The muted group theory, initially developed by Edwin Ardener and Shirley Ardener, focuses on the ways that the communication practices of dominant groups suppress, mute, or devalue the words, ideas, a...

• What You Need to Know About : Convergence Theory – COMMUNICATION PROGRAM

  The convergence theory of communication was developed in 1979 by D. Lawrence Kincaid to provide a general model of communication that would overcome the criticisms and shortcomings of prevailing model...