Digital Marketing, Analytics, and Data Science Consulting | Cardinal P...

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• About | Cardinal Path

  View Open Positions A maximized Martech stack to super-charge your organization and streamline digital transformation. Learn More Licensing and consulting from…

• Key Differences Between the 360 & Free Versions of GA4 | Cardinal Path

  Which version of GA4 do you need? Learn the key differences in scale for reporting, audience activation, and more across GA4 360 and its free counterpart.

• What is Google Campaign Manager 360? | Cardinal Path

  Managing advertising campaigns can be a tough job. Even a simple digital campaign can leverage 10+ platforms each with their own interface, vocabulary…

• Universal Analytics (UA) vs Google Analytics 4 (GA4): 15 Key Differences | Cardinal Path

  We’re going to break down the top 15 differentiators between the two platforms (UA vs GA4) with an aim to give you a clear understanding of the new platform.

• Prepare & Practice for GA4 Certification | Cardinal Path

  Google’s GA4 certification program is now live. Read our tips and tricks to prepare for (and hopefully ace!) the assessment.

• The GA4 360 Pricing Model, Explained | Cardinal Path

  There is a change to Google Analytics 360 pricing with the move to GA4. Learn how GA4 360 cost is determined and how that differs from Universal Analytics.