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Popular pages
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Brian Clifton's Blog - Google Analytics, GTM & Data Privacy
Brian Clifton is recognised internationally as a Google Analytics expert that has helped shape the industry. His best selling books are used by students and professionals worldwide.
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About Brian Clifton
Renowned Google Analytics author and data practitioner, Brian Clifton (PhD) was Google's first Head of Web Analytics for EMEA.
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Why I Am Joining the Piwik PRO Advisory Board
In my role, I will be advising the leadership team with their long term strategic development. It comes at a pivotal time in our industry, with so much at stake - user concerns about privacy, adtech r...
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The Best Google Analytics Tools & Addons
These are the 10 best tools (aka add-ons) for working with Google Analytics. These focus on helping you get on top of your data quality. I use all of them regularly.
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July 2, 2023 | Brian Clifton's Blog
Archive : 02 July 2023
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Google Analytics Anonymize IP – An Impact Study
Universal Analytics collects and stores visitor IP addresses by default. These are used to provide geolocation information about your visitor – such as which city, country, continent visitors connect ...