Brandingmag | Narrating the discussion

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• Brandingmag | Narrating the discussion

  Brandingmag is the independent journal narrating the global discussion on branding and culture.

• Branding's Perfect 10 Series

  "Ten articles explore ten different sides of branding, each one through the eyes of an expert on the subject."

• Seven Key Steps to Global Brand Management

  "By breaking global brand management into 7 comprehensive steps, you can build a framework to analyze and identify where you can improve the process of international brand management and increase your...

• Branding’s Perfect 10 – Genuine, Credible, Trustworthy

  "There will be post-pandemic recovery, but in the shorter term, brands – just like everyone else – will be forced to do more with less, maximizing every possible touchpoint."

• Branding in 2021: Reality Check

  "Experts from all around the world became contributors and shared their ethos and insights with us, with articles that not only courageously explored new paths but also challenged the old creeds. "

• Archetypes and the Future of Brand Personification

  "With brand personification, brand strategists and marketing executives are taking it a notch higher to clearly construct a distinct and compelling tone of voice, visuals, and even customer service po...