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KU’s Brand Center provides guidance on the university’s visual identity, editorial standards, online presence, social media usage,...

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Brand Center | The University of Kansas
Everything you need to know about KU brand guidelines, standards, and identity.
KU Brand | Brand Center
Reasons to believe List Pillars We inspire Jayhawks to their full potential. • We fuel discovery and ambition. • We revel in...
Official Marks | Brand Center
Marketing materials University signature The Trajan font was customized for the logo and logotype, so no part of the KU signature should be reset or used independently. The university signature is th...
Welcome to the brand new brand site | Brand Center
More than five years has passed since we debuted the KU brand. That can only mean one thing: We’re old. We’re due for an update to the online brand center. Now, after more than a year of work, we can...
Design | Brand Center
Design principles As you create design work within the brand think of your composition in a holistic way. Elements of color, typography, s...
University Style Guide | Brand Center
Use bachelor's degree or bachelor's rather than B.A. or B.S.; master's degree or master's rather than M.A. or M.S.; doctoral degree or doctorate rather than Ph.D. or Ed.D. She has a bachelor's de...