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Popular pages
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University Logo – Brand Guidelines
Iconography The Johns Hopkins University logo is rooted in tradition. Developed in 2013, its iconography is based on the university’s official seal. The open book represents knowledg...
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Color – Brand Guidelines
Philosophy Color is an important component of how a brand is perceived. The university color system offers options that allow for creative expression. The palette stems from an explo...
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Logo Placement – Brand Guidelines
Initial view The appropriate divisional, interdisciplinary, enterprise, or athletics logo must appear on the initial view of all communications, including print, digital, and video, ...
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Typography – Brand Guidelines
Philosophy We offer four approved fonts—Quadon, Titling Gothic, Gentona, and Arnhem Pro—that allow for creative expression of our brand personality in ways that are appropriate for o...
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Iconography – Brand Guidelines
Iconography The Johns Hopkins University logo is rooted in tradition. Developed in 2013, its iconography is based on the university’s official seal. The open book represents knowledge and disc...
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Licensing – Brand Guidelines
Introduction The Johns Hopkins University name and marks are some of our most important assets. They immediately identify us as one of the world’s leading research universities. All ...